Hey guys! So, my hands are shaking right now and I’m not a native speaker, so please forgive me for my grammar or my mistakes.
I think I found one of the main reason why Bandai/From have not started the marketing for Elden Ring yet. Let’s progress with the right order.
Today, after more than 11 months of silence, From has explicitly nominated Elden Ring in the famus tweet of the 27M sales copies of Dark Souls. So naturally I started looking in the official websites of From and Bandai and in all of the know PR accounts on twitter to find some other info. I found out that they have updated the website with the tweet and a official press release, that nominates Elden Ring developement once again. Ok.
Then, I went on the Elden Ring official website, which is, of course, quite empty. Well, I realised that Elden Ring name is, of course, a trademark, so I decided to look into that, to discovers some info about it.
I found ALL of the history and documents of the Elden Ring TM on the official website of the United States Patent and Trademark Office. Here is the link.
In those documents explained that Elden Ring trademark has been registered on the 14th of June, 2019, BUT then a company named ELDENTEC which sells stuff online decided to oppose to the registration of ER trademark, because the name was too similar. Well, this contributed to totally block the process of registration for ER TM, and on the 5th of February 2020, they have completely suspended the registration.
Coronavirus strikes all over the world, the times have expanded until 25th march 2020, when the USPTO has stated that ER tm was ok, and so Bandai can register it without problem. The registration itself was scheduled on 14th April 2020 (the day in which Kitao, the FromSoftware PR, has made the tweet), and after that there were 30 days of waiting in which someone can oppose to the registration. Today, since the 30 days are alredy past, From has made a tweet and an official communication about Elden Ring.
Do you get it?! In my opinion they CANNOT use the words “Elden Ring” and start a marketing campaing because of this shit. So this can absolutely be a main reason behind all this absurd silence. They can’t, legally, proceed in any other way.
Below I link all the files I can, but with the other link that I post earlier you can easly navigate to the page and read for yourselves.
se fosse vero sarebbe interessante, magari a breve si vedrà qualcosa